Doreen is the Founder and Host of, a unique business community dedicated to helping women entrepreneurs overcome the stress, frustrations and other challenges associated with balancing “love and family obligations” with operating a business. Even, at times, running the business with their spouse!

She is passionate about how entrepreneurship can lead to a life of FREEDOM. Not just financial freedom.  Freedom to live the way we choose to as women, mothers, wives and partners.

In her work Doreen has interviewed dozens of women who left the male-dominated corporate world to launch a business. She continuously hears how they crave more flexibility to be with their family. In these conversations love is always part of the picture. For this reason she believes it is time we open up the talk around women, love and business.

Doreen has been in business with her husband Heinz for almost 20 years. She knows about the difficult balance between love and business. As a business coach, speaker and author, she helps her clients overcome the stress and frustration of running a business with their spouse.

Before starting in 2017, Doreen and Heinz founded Greenfield Services, an association management and business development firm for membership-based organizations and the meetings industry. After a successful 18 year run they sold the company to long-time employee Meagan Rockett.

During her entire career, Doreen has been very active in various professional associations. She was President of both the Toronto and Ottawa Chapters of Meeting Professionals International (MPI), and continues to volunteer with MPI to this day. She is also a member of the Professional Convention Management Association (PCMA) and active with numerous groups for women entrepreneurs such as Women Entrepreneurs of Cornwall & Area, Brockville Women in Business and Kingston’s Women Mean Business.

She has been recognized as a leader in her field, with the 2015 Mentor of the Year award by MPI Ottawa Chapter. In 2013 the M&IT Hall of Fame inducted her in the Industry Innovator category.

Before Greenfield Services she was Vice President of Marketing for The Sutton Place Grande Hotels Group.  She also held various sales positions with Inter-Continental Hotels, Four Seasons, Park Plaza in Toronto, and the Château Laurier Hotel in Ottawa.

Fully bilingual, Doreen holds a Bachelor of Business Administration from the University of Ottawa, with a major in Marketing.

When she is not speaking, writing or giving workshops, you’ll find Doreen together with Heinz working outdoors on their property in rural Eastern Ontario, visiting their daughter at university in Toronto or cooking up a storm in the kitchen!

Social Media Profiles: